Data, Information, Knowledge.

If we start at the very beginning of the information capture process, we should look at “Data”. This is the building blocks of information, and is collected as you go about your day-to-day business. If you imagine that you are a computer and you are in the process of collecting bits and bytes without any thought or processing attached to it, then you will understand what we mean by data. Information on the other hand is data that has been analysed and presented in some way, shape or form. However, the person who has analysed and presented the information will have the “knowledge” of what has been captured and analysed, he cannot transfer “knowledge” to another person, merely the information. It only becomes knowledge again, when the person who has been given the information, applies it to their own situation.